IMG Replay

IMG Replay

Imagen enables online access to world’s largest sports library.

IMG Replay, a division of IMG Worldwide, the global sports, fashion and media company, recently launched a new state-of-the-art online platform that works with Imagen to enable searchable online access to the world’s largest dedicated sports library.

IMG Replay manages sports content from over 40 leading sports federations and governing bodies including Wimbledon, the Barclays Premier League, Australian Open, The Rugby World Cup, The R&A and many more. The content includes event footage, programming and interviews dating back more than 100 years as well as new content that is uploaded weekly. At present only a limited amount of content from the above 5 clients is available on, but content is growing daily.

The Imagen Enterprise Video Platform was selected to work in conjunction with IMG’s corporate DAM. Content selected for licensing is automatically transferred via https to the Imagen MAM systems over a secure REST interface. Once uploaded, video is automatically ingested via a workflow. A range of proxy formats are created during ingest enabling end users to stream video via the IMGSVA website or mobile devices.

Metadata is also sent via the REST interface as XML as a companion file for the video. The XML contains descriptive, technical and shotlist information from the broadcaster’s EVS system. The shotlist information is used by Imagen to provide time-based event searching within long-form sporting content. This specific feature was a key factor in IMG’s decision to implement Imagen, as it enables the organisation to commercialise the raw feeds in its corporate DAM without the need for further editing.

IMG’s clients have their own branded pages within the IMG Replay site. Users can search for specific leagues, teams, individuals and events to quickly and precisely find the action they are looking for on the timeline. While the greatest goals, trophy lifts and aces will always be available to researchers via the website, IMG is also able to monetise less obvious content – such as the celebrities in the box at Wimbledon, ‘beauty shots’ from the world’s greatest golf courses, own goals and bloopers – ensuring that IMG receives as much value as possible from its longtail video content.

“A tremendous amount of research and development has gone into this new resource, including working very closely with our partners throughout the process. The result is a service that has a very user-friendly browser navigation system for our clients and customers. This, in turn means that searching and viewing the specific footage they require will be a much easier process.

Our aim has always been to create the world’s best sports archive and this is a major step in achieving our goal.”

Richard Wise, Senior Vice President

IMG Replay use Imagen Enterprise Video Platform

Full-length coverage is available as well as highlights of major events. Users can also create bespoke clips from their favourite footage using simple drag handles to mark in and out points. The edit points are sent to a workflow, and a new file for download is produced which can be used for review offline or as a rough cut in an NLE. The watermarked download file has source time code information embedded in the file, which can be referenced by IMG to automate the fulfilment of the selected clip at a later stage.

Imagen provides IMG with secure video hosting – the website is B2B and all users are requested to register before access is provided. User access and permissions are managed by IMG staff using ImagenWeb’s backend management interface. ImagenWeb also offers full content management so IMG staff are able to update the website with topical content and features quickly and simply.

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IMG Replay
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