IMG Replay manages sports content from over 40 leading sports federations and governing bodies including Wimbledon, the Barclays Premier League, Australian Open, The Rugby World Cup, The R&A and many more. The content includes event footage, programming and interviews dating back more than 100 years as well as new content that is uploaded weekly. At present only a limited amount of content from the above 5 clients is available on IMGSVA.com, but content is growing daily.
The Imagen Enterprise Video Platform was selected to work in conjunction with IMG’s corporate DAM. Content selected for licensing is automatically transferred via https to the Imagen MAM systems over a secure REST interface. Once uploaded, video is automatically ingested via a workflow. A range of proxy formats are created during ingest enabling end users to stream video via the IMGSVA website or mobile devices.
Metadata is also sent via the REST interface as XML as a companion file for the video. The XML contains descriptive, technical and shotlist information from the broadcaster’s EVS system. The shotlist information is used by Imagen to provide time-based event searching within long-form sporting content. This specific feature was a key factor in IMG’s decision to implement Imagen, as it enables the organisation to commercialise the raw feeds in its corporate DAM without the need for further editing.
IMG’s clients have their own branded pages within the IMG Replay site. Users can search for specific leagues, teams, individuals and events to quickly and precisely find the action they are looking for on the timeline. While the greatest goals, trophy lifts and aces will always be available to researchers via the website, IMG is also able to monetise less obvious content – such as the celebrities in the box at Wimbledon, ‘beauty shots’ from the world’s greatest golf courses, own goals and bloopers – ensuring that IMG receives as much value as possible from its longtail video content.