The way sports fans consume content is changing dramatically. For many years, we’ve got used to distributing our media in a certain way and reaping the benefits; all that is about to change.
In order to retain audiences and continue to drive revenue, organisations in the sports sector need to change their approach. The risks associated with not acting are significant and could do damage to even the most credible brand, so avoidance is not an option.
This report explores the above and offers practical advice which could be applied today.
Topics covered include:
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