For years, sports have been broadcast to TV with lucrative rights deals. But now, it’s not just TV that needs your content. Your fans are now leading the way demanding content wherever they are.
As the creator of content, how are you going to engage fans, protect and grow your revenue streams when your fans viewing habits are rapidly changing?
Changing sports viewing habits are causing problems for sports clubs, federations and associations when it comes to retaining their viewers. But there’s plenty of opportunity to fight back.
This guide explains how some of the world’s leading sports brands are successfully counteracting the effects of piracy, illegal streaming and fan distributed content by adapting their own approach.
This generation of sports fans are engaging with content in new ways. Learn more about the E-Fan from the results of our exclusive survey.
Don’t let pirates take your content and your fanbase. Read about the rise in piracy in sport and why you need to take control now.
It’s not just near-live footage that your fans want. It doesn’t stop at the latest game. Fans want insights, archive, analysis, summaries and reviews. This means to engage your fans, you need to think differently.
Is your currently technology stack up the task? Learn more about the features you need to engage your fans.
Fan behaviour is changing. Fans aren’t content to watch a game on TV when they can get the highlights, game insights and analysis from other sources.
This report, in conjunction with SportsPro, highlights the findings on changing viewing habits of fans and the impact on distribution.
See for yourself how the right technology gets your video content to your distribution channels seamlessly. Whether you push content to broadcasters, distributors, sponsors, partners or your own social channels – Imagen enables you to share broadcast quality content from anywhere, at breakneck speed.