Blog

Rajiv Ouseph – The Use of Video in Sport

The use of video has certainly developed during my playing career. For our sport, video is a crucial tool to critique our game and connect with our fans.

Imagen EVP Wins Streaming Media Europe’s Media Asset Management Award for second year in a row

Imagen are proud to announce that they have won the Media Asset Management award in the Streaming Media European Readers’ Choice Awards for the second year in a row.

Vlog: DAM, PAM, MAM – what are the differences?

In our first video blog, we help to demystify the differences between DAM (Digital Asset Management), PAM (Production Asset Management), and MAM (Media Asset Management) systems; three frequently used acronyms that are regularly referenced in media for business.  

Why your workflow is not working

A workflow is a powerful weapon in your media management arsenal. It defines how different types of jobs are completed and automates the ingest, distribution and storage processes. A productive workflow needs to distinguish between decision making and process automation. It achieves this by subcontracting the repetitive and time consuming aspects to the Media AssetRead more

Taming your MAM – best practices and practical advice

A MAM is a big beast. You could try to manage a MAM system on the fly but this could mean that your Media Asset Management (MAM) system is not fulfilling its potential and leave your video content drowning in a digital ocean. Those individuals and businesses that are successful in the MAM space areRead more

DAM, PAM, thank you MAM

DAM, PAM and MAM are three acronyms, which may be casually referenced in your office, with the assumption that everybody knows not just what they mean, but what the differences are. So, what are the finer points? DAM A DAM, or Digital Asset Management system is designed to store digital assets, simply meaning files ofRead more

Media Asset Management | In the Cloud or on the ground

Imagen will present the APAC launch of ImagenCloud, the cloud-based media asset management and publishing solution at Broadcast Asia 2013 on Stand 5E2-05. The company will also demonstrate its popular Imagen software-based MAM and publishing system that is used by organisations with large archives such as the British Library and the Imperial War Museums. TomRead more