Blog

Understanding Video Monetization Platforms

Video monetization platforms are not rare. But to find a service which suits exactly what your business needs is a little more complicated.

Rajiv Ouseph – The Use of Video in Sport

The use of video has certainly developed during my playing career. For our sport, video is a crucial tool to critique our game and connect with our fans.

Imagen 5

Imagen launches Imagen 5 at BVE 2017

Cambridge, UK – 14th February 2017 – Imagen Ltd, announced today that it has launched the latest version of its award-winning Imagen Enterprise Video Platform, Imagen 5. The latest update has been built with both content owners and their customers in mind, providing the most efficient platform for managing and monetizing video content.   WithRead more

The Digital Transformation of Video

A range of technological innovations, combined with rapid developments of new platforms, products and services, are disrupting the digital media landscape. Significant changes have been observed in the way video is produced, distributed, consumed and archived. These changes have a profound impact on the way we record, share, communicate and make sense of the world around us.

Archiving

Archiving and Collection Management

Video is the most data-intensive and difficult to manage digital asset.  As business use of video continues to grow rapidly both for marketing and operations, managing video assets effectively will become a complex task for a growing number of organisations.  This includes archiving, indexing, creation of metadata for search, editing and reuse, all of whichRead more

Consumption

Video Consumption

Alongside the technological push, the digital transformation of video production and distribution is also fuelled by the rapidly growing video consumption by the public on multiple devices/screens via different channels.  The volume of video consumption has been growing at unprecedented speed.  In addition to traditional TVs and desktop computers, the proliferation of smartphones and tabletRead more

Distribution

Video Distribution

The transformation of video distribution is equally significant.  We have witnessed rapid growth of on-demand video via digital networks to multiple screens (TVs as well as tablets and mobile phones), although the predicted demise of traditional linear programmed TV is likely to take a long time to materialise.  The transformation of video distribution is facilitatedRead more

Fan Engagement for the future

Some of us here at Imagen were lucky enough to visit the Emirates stadium last week to attend Microsoft’s “Sporting Industry Insights” Event. We were delighted to be invited to be a part of the day, where our CEO, Tom Blake, gave a talk on how our Enterprise Video Platform, Imagen, uses Microsoft Azure toRead more

Turn your online videos into cold, hard cash

So, you’ve used Imagen to build yourself a branded website to host your videos. The next step is to make some money out of it. But how, exactly, do you make that happen? Here are our top five tips for making cash from your content. 1. Use videos to sell your products Okay, so thisRead more

monetize video

How to Monetize video – it’s not all about the sale

How to Monetize video So you think monetizing video starts and ends with selling your video online? It’s true that a MAM or DAM that’s capable of delivering your media online, such as Imagen, is a great way to make revenue from your premium content – either as a Subscription VOD or Footage Sales Platform. However,Read more