Although YouTube remains a key hosting platform, Imagen provides a more secure, navigable and ad-free portal, ensuring a truly customised brand experience.
Cambridge, UK – 14th February 2017 – Imagen Ltd, announced today that it has launched the latest version of its award-winning Imagen Enterprise Video Platform, Imagen 5. The latest update has been built with both content owners and their customers in mind, providing the most efficient platform for managing and monetizing video content. WithRead more
A range of technological innovations, combined with rapid developments of new platforms, products and services, are disrupting the digital media landscape. Significant changes have been observed in the way video is produced, distributed, consumed and archived. These changes have a profound impact on the way we record, share, communicate and make sense of the world around us.
The implications of the digital transformation of video production, distribution, consumption and archiving go well beyond the emergence of new commercial opportunities and challenges for platform firms or advertisers. In our increasingly networked world, technological advances in camera technology and accessibility, development of new infrastructure and platforms for distribution and editing, and the creation ofRead more
Video is the most data-intensive and difficult to manage digital asset. As business use of video continues to grow rapidly both for marketing and operations, managing video assets effectively will become a complex task for a growing number of organisations. This includes archiving, indexing, creation of metadata for search, editing and reuse, all of whichRead more
Alongside the technological push, the digital transformation of video production and distribution is also fuelled by the rapidly growing video consumption by the public on multiple devices/screens via different channels. The volume of video consumption has been growing at unprecedented speed. In addition to traditional TVs and desktop computers, the proliferation of smartphones and tabletRead more
The digital transformation of video production is facilitated by a series of incremental technological and business innovations, which are collectively leading to radical changes. While high quality professional video production remains expensive and time consuming, the lowering of technological, financial and skill barriers for video production to virtually nothing for billions of people has resulted in the explosive growth of video production in recent years.
We live in a world where organisations increasingly think of themselves as brands. As a brand, your identity needs to be at the centre of the customer experience. Whether that’s shopping for a new kettle or buying video content the rules are fundamentally the same.