Although YouTube remains a key hosting platform, Imagen provides a more secure, navigable and ad-free portal, ensuring a truly customised brand experience.
Big Data has been around the IT industry for a long time, but now video has emerged as the next great information source for companies, enabling them to learn about consumers, collaborate with partners and for everyone to gain an understanding of the world around them.
Facebook CEO Mark Zuckerberg said last year that we are entering a “Golden Age” of video, and the claim is backed up by researchers at the Cass Business School, who have found that “video will dominate internet usage in the years to come.”
The rapid growth of Netflix, Amazon Prime and other on-demand services and various time-shifted applications (such as BBC iPlayer or DVR time-shifted viewing) have further fuelled the speculation about the demise of the linear, programmed TV.
The case for an alternative to YouTube You’ve just finished making an ace instructional video showing your customers how to use your latest product. (Haven’t done that yet? Take a look at our post on making instructional videos Steven Spielberg would be proud of). What do you do with it now? You’re probably thinking ‘I’llRead more