The proliferation of digital media content in recent years brings with it a series of complex technical challenges. The sheer volume of video and multimedia content is in itself problematic, but when you add in the need for global access, expedited delivery, secure storage, mass market ingestion and of course, excellent quality, the need for a consistent and comprehensive cataloguing system becomes imperative.
Video metadata is, in its most basic sense, the information that underpins the whole system, making video content searchable, retrievable, accessible and ultimately, more valuable. But how does it work? Who says what the common standards are? How is it changing? And where will it lead?